Our goal with the new Brand Hero for the DOZ.pl mobile app is to embody the values of innovation, leadership in the pharmaceutical sector, and openness to modern solutions. Through a dynamic and fresh visual identity, we aim to represent progress and continuous evolution, enhancing the app’s appeal while building trust and fostering positive relationships with users. Our mission is to make the DOZ.pl app not just a tool, but a reliable partner in supporting and growing alongside its users.
"The biggest challenge was bringing the brand hero to life while keeping it bold and expressive across every scene. Once we got the balance right, it truly came alive."
Our creative work included designing the character from the ground up — from style exploration to final 3D rendering — and integrating it into the brand’s digital ecosystem.
With fresh visual energy and a dynamic personality, the Brand Hero strengthens DOZ.pl’s identity, builds emotional connection with users, and transforms the app from a functional tool into a trusted everyday companion.
